Internet marketing – the importance of how you think

Many internet newbies imagine that internet marketing is all about tekkie stuff. Get some products, buy some get-rich-quick scheme form a guru (or not so guru) and bang! That’s it.

Not true. And the best gurus, people like Rich Schefren or Frank Kern, know this. (And yes, those are affiliate links – I really respect what these guys have to say.)

Before you ever get into the technical or product-selling side (whether you’re doing it as an affiliate, or using Adwords, or creating your own) you have to learn to think like a business.

Basic things like how much am I spending on all this, and how much money is coming in. If you’re spending more than you have coming in, you have a loss (or possibly a hobby). If you’re spending less than you have coming in, you have a profit. Celebrate! And then think about whether you have costed in your time.

If you want to start thinking in a business like way, but you haven’t a clue where to start, then try Nicola Cairncross’ book ‘The Money Gym’. Updated for 2010.

It isn’t just about Internet Marketing: it’s all about achieving financial freedom in a way that works for you. But first you have to start treating yourself as a business.

And think about what YOUR dreams are. As Frank would say, how do you come from your core self? Because when you come from your core self, the people have a reason to buy for you. Check out Frank’s video – it’s long ,and there’s a slow build, but the punch line is worth having.

Meantime, I’m off to Hawaii to pursue my studies of Hawaiian Huna – the ancient psychological and spiritual teachings of the Hawaiians. See you on the other side of the world!

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