Well, the dust may or may not have settled a little from the Icelandic volcano with a name so unpronounceable (Eyjafjallajökull) that even the BBC announcers don’t attempt it, but for how long?
The Daily Telegraph isn’t one of my usual reads, but it has produced a list of best volcano jokes doing the rounds right now – some of which raise a smile. Some reflecting the fact that the banking crash in Iceland hurt the bank accounts of certain UK councils who had lodged decent taxpayers’ money in there to get a good rate of return, and then promptly lost most of it. Others playing on the fact that Iceland is a frozen food store, set up, well bless my soul, by an Icelander.
During the days when the planes weren’t flying, a number of differences became apparent in London. Firstly, it got quieter. Even in London, and especially if you want out into the countryside. Usually you can’t escape vapour trails, but the skies were purest blue, with no white stripes. And we’ve got so used to the noise of planes, it’s stunning when they stop. At the same time, Central London is full of groups of school kids (mostly from Europe) who have got stuck here, and who need to be entertainted. I’ve never seen so many of them hanging around on the pavement. Yet, at the same time, London is unusually quiet. It might be the economy, but I suspect it’s because people haven’t been able to get here.
Still, the Dunkirk spirit prevails, and I’m glad to see we’re sending in the navy to rescue the lost souls stranded on The Continent. Makes a change from sending in the army, but then, the army can’t walk on water – yet.
So what’s all this got to do with internet marketing? Perhaps a timely reminder that marketing doesn’t have to be face-to-face, and that businesses need to have a range of marketing options at their finger-tips. Internet marketing uses less trees than snail mail marketing, and you don’t even have to travel. It’s going to force businesses to re-evaluate just how necessary those international business meetings are (or even face-to-face meeting 300 miles away), and whether there are better ways of doing things.
Back in the days when I was an IT security consultant involved in helping companies protect themselves against various kinds of IT disasters, I asked a large insurance company what would happen if a plane crashed into their data processing centre. Couldn’t happen, they said. And then of course, in 2001 it did, so the large companies rushed to protect thenselves against that kind of disaster. This being the UK, where we don’t have any volcanoes of our own, volcanic ash was never on my list of potential threats, and I don’t suppose it was on the list of many organisations in UK. Bet it is now, though!