Twitter Tools Test

Since blogging is a key tool for my business, then I always want to let my Twitter followers know when I’ve posted a new blog. In the past I have used Twitter Tools. However, Twitter changed the way it worked with plug-ins (the Word Press euqivalent of an app), and the Twitter Tools set-up became […] Read more »

What IS A Content Strategy?

Someone asked me recently: ‘What is a content strategy?’  Since one of the services I offer is to help business owners develop their content strategy, it seemed a good subject to discuss in a blog post. When I use the term ‘Content Strategy’ I’m talking about how you use written content to support your business […] Read more »

Desperation Doesn’t Justify Bad Business Writing

There’s a creeping kind of desperation spreading across some corners of the Internet Marketing world, which is resulting in some appallingly bad business writing. And the problem with bad business writing is that it turns off potential customers. I have recently received two stunning examples of poor business writing, both through the post, but both […] Read more »

On Becoming A Dark Angel

For a long time, I have had difficulty separating my business coaching and marketing services, and the personal coaching and therapy I offer. It always seemed as if I had to keep the two apart, because these are two totally different client groups. Good marketing practice says I should be clear which segment I am […] Read more »