Jane Lewis is a very common name as I discovered when I set google alert on it. There seemed to be many obituaries associated with that name, and I can’t be having that. Not yet, anyway. So I’ve taken to calling myself Jane P Lewis, to distinguish myself from all the other Jane Lewises, dead and alive, around the planet.
I’ve always loved language. Thanks to my mother, I could read by the time I was 3, and I ‘ve never looked back. I love words, the origin of words, the way they sound in your head, the way they sound when you read them out, and even the look of them. I’m also fascinated by how language affects our behaviour.
Words are potentially powerful. Unfortunately, too many businesses fail to understand this. They seem to think that by loading the pages of their website, or their company brochure, with complete gobbledegook (now there’s a word!) they can batter their prospective customers into buying. Or they think that business writing, by definition, must be very formal. Why?
Then there are the writers who have studied speed-selling or how-to-make-a-million-dollars-overnight, supposedly based on the latest, greatest psychological insights on how to create web content or printed copy that sells. Some are very successful doing this, because many of us want them to be right, but too many ignore the fact that your customer first has to trust you. In general, people are a lot cleverer than companies think they are.
I’ve been fortunate to study with some of the top copywriters and business writers in the world, such as John Carlton, Lorrie Morgan-Fererro, John Simmons and Jamie Jauncey – to name but a few. They’ve shown me that business writing can be chatty, fluent, poetic and even (but use this one with caution) crude. What’s important is to ensure you know who the audience is, and to connect with them. It’s not about offering the latest get-rich-quick scheme, but it is about offering value – content that somehow enhances the life of your customer.
I’ve also studied psychology, NLP and various techniques which can help anyone become a better communicator. And they too have taught me that the first lesson is to get the trust of your audience, establish rapport with them, inform them, entertain them, help them solve their problems so they want to buy product from you, or use your services.
Along with a love of words, I have a passion for teaching, coaching and learning. I’ve been helping business resolve their problems for over 25 years now, as a consultant, coach and trainer. I’ve done the academic bit, so I have an MBA and a PhD., and I’ve taught business management in academic and non-academic environments. All of this means I understand both the theory and the practice of business, and I can write for any audience.
If you want to know about how I can help you, take a look at the How I Can Help You section of the site, or the Product Reviews page. If you want to know what other people say about me, then you’ll find a variety of quotes on the What Clients Say page. And if you have comments or questions you can either comment directly on a blog post, or use the contact form.