Moulding Business Language Into Shape

Returning from a visit to see my mother today, we decided to put on a tape of Kenneth Grahame’s ‘The Wind In The Willows’. (It’s the only way to get my car radio to stay tuned into the traffic news without having to listen to the radio). I read the book as a kid, enthusiastically […] Read more »

Twitter Tools Test

Since blogging is a key tool for my business, then I always want to let my Twitter followers know when I’ve posted a new blog. In the past I have used Twitter Tools. However, Twitter changed the way it worked with plug-ins (the Word Press euqivalent of an app), and the Twitter Tools set-up became […] Read more »

What IS A Content Strategy?

Someone asked me recently: ‘What is a content strategy?’  Since one of the services I offer is to help business owners develop their content strategy, it seemed a good subject to discuss in a blog post. When I use the term ‘Content Strategy’ I’m talking about how you use written content to support your business […] Read more »

Desperation Doesn’t Justify Bad Business Writing

There’s a creeping kind of desperation spreading across some corners of the Internet Marketing world, which is resulting in some appallingly bad business writing. And the problem with bad business writing is that it turns off potential customers. I have recently received two stunning examples of poor business writing, both through the post, but both […] Read more »

On Becoming A Dark Angel

For a long time, I have had difficulty separating my business coaching and marketing services, and the personal coaching and therapy I offer. It always seemed as if I had to keep the two apart, because these are two totally different client groups. Good marketing practice says I should be clear which segment I am […] Read more »

Product Review – Kickstart PLR

I’ve long been an advocate of  Martins Avis’ Kickstart newsletter. Now Martin has started to offer a brilliant series of PLR products. PLR – Private Label Rights is a way of buying pre-written copy and making it your own. Basically you are buying the rights to use the copy. It’s a technique used by a […] Read more »

A Hot Little Google Analytics Trick

If you have Analytics installed on your site, then you should definitely read this post from Leslie Samuel, guest blogging for Yaro Starak. In it he talks about how to use GA to understand what people search for when they visit your site. As he puts it, how to read the mind of your visitor: how to find out what visitors are interested in. Read more »

What Can Blue-Tits Teach Us About Business?

Currently, my little London garden is full of birds. A family of blue-tits is nesting on one side, and a wren family on the other.  The magpies are in full chatter in the early morning, the black birds dig for worms after the rain, and the occasional robin drops by. It’s a constant source of […] Read more »

Google Divorce? New Trends In Online Marketing

Internet Marketing is changing. Three experts develop the same theme: SEO is a mug's game, especially for the small advertiser; Google is changing its rules; if your underlying business model isn't strong, then all the SEO in the world won't help you. Read more »