Moulding Business Language Into Shape

Returning from a visit to see my mother today, we decided to put on a tape of Kenneth Grahame’s ‘The Wind In The Willows’. (It’s the only way to get my car radio to stay tuned into the traffic news without having to listen to the radio). I read the book as a kid, enthusiastically […] Read more »

What IS A Content Strategy?

Someone asked me recently: ‘What is a content strategy?’  Since one of the services I offer is to help business owners develop their content strategy, it seemed a good subject to discuss in a blog post. When I use the term ‘Content Strategy’ I’m talking about how you use written content to support your business […] Read more »