On Becoming A Dark Angel

For a long time, I have had difficulty separating my business coaching and marketing services, and the personal coaching and therapy I offer. It always seemed as if I had to keep the two apart, because these are two totally different client groups. Good marketing practice says I should be clear which segment I am […] Read more »

A Hot Little Google Analytics Trick

If you have Analytics installed on your site, then you should definitely read this post from Leslie Samuel, guest blogging for Yaro Starak. In it he talks about how to use GA to understand what people search for when they visit your site. As he puts it, how to read the mind of your visitor: how to find out what visitors are interested in. Read more »

What Can Blue-Tits Teach Us About Business?

Currently, my little London garden is full of birds. A family of blue-tits is nesting on one side, and a wren family on the other.  The magpies are in full chatter in the early morning, the black birds dig for worms after the rain, and the occasional robin drops by. It’s a constant source of […] Read more »

Google Divorce? New Trends In Online Marketing

Internet Marketing is changing. Three experts develop the same theme: SEO is a mug's game, especially for the small advertiser; Google is changing its rules; if your underlying business model isn't strong, then all the SEO in the world won't help you. Read more »