What IS A Content Strategy?

Someone asked me recently: ‘What is a content strategy?’  Since one of the services I offer is to help business owners develop their content strategy, it seemed a good subject to discuss in a blog post. When I use the term ‘Content Strategy’ I’m talking about how you use written content to support your business […] Read more »

A Hot Little Google Analytics Trick

If you have Analytics installed on your site, then you should definitely read this post from Leslie Samuel, guest blogging for Yaro Starak. In it he talks about how to use GA to understand what people search for when they visit your site. As he puts it, how to read the mind of your visitor: how to find out what visitors are interested in. Read more »

Google Divorce? New Trends In Online Marketing

Internet Marketing is changing. Three experts develop the same theme: SEO is a mug's game, especially for the small advertiser; Google is changing its rules; if your underlying business model isn't strong, then all the SEO in the world won't help you. Read more »